Event marketing paper research


Pre-event marketing: know what you need to know. What is Event Marketing?

This post has some great ideas on using Snapchat as part of your event marketing, to share behind the scenes footage and to give coupons and increase user-generated content. This way they can help you spread the word from the very beginning. Blogging on your site is important, but you need to reach new audiences beyond it in order to find new attendees. The best way to do this is through guest posting or creating pieces of thought leadership that others will be happy to share. Again, what the specifics of this look like will heavily depend on your event.

New Research Proves Correlation Between Events and ROI for Enterprise Companies

For getting the most out of your paid digital marketing, check out our guide. With any of these options you can turn them on and off at will, so you could concentrate your spend just a couple of weeks or so before each early bird offer, or your event launch, helping to reinforce and amplify all your other marketing activities to enjoy maximum reach and impact. In the event industry Pulse Report, email was voted the single most effective tactic by event organisers, so it will no doubt be central to your campaign and ticket sales too.

With your event now ready for prime time you should get your first major email blast out to your potential attendees, including those who pre-registered. Gaining press coverage can help to amplify your event beyond your own network and can increase ticket sales and the number of people attending the event. It will also help to build your future brand strategy and increase links to your website, and potentially traffic for future events too. This will probably be in the form of another volley of blogs, social media updates and email blasts.

This is a frequently missed opportunity. Many organisers focus solely on bringing in new attendees, forgetting that they have a strong network of potential advocates they can already tap into.

Event Marketing Best Practices and Resources - Marketo

Why not reach out to your existing attendees and incentivise them to promote the event on your behalf? Word of mouth is consistently shown to be one of the most powerful and effective marketing tactics you can utilise. You could even offer them referral fees if they become an affiliate, which is easy to track and manage with Eventbrite. Even if they did, by now they might have forgotten about it. Do they have any questions? If you take the suggestions above as a roadmap to help shape your event marketing strategy, you will be in a much stronger position to build momentum and ultimately achieve more ticket sales.

You can grab your copy of the marketing template for events here.

Home What is Event Marketing? What is event marketing? What is B2B event marketing?

Here are some of the areas you might consider adding to your event marketing strategy: 1. Thought leadership and guest posts Blogging on your site is important, but you need to reach new audiences beyond it in order to find new attendees. Email In the event industry Pulse Report, email was voted the single most effective tactic by event organisers, so it will no doubt be central to your campaign and ticket sales too.

Julie Hogan , global face-to-face marketing director, Facebook Instagram, uses event marketing software that links to the company's various CRM systems. This method has been integral to improving the company's event-measuring capabilities over the last two years. Hogan said in the report, "The face-to-face interactions that take place at events are incredibly powerful.

And coming up with ways to measure the return on those interactions, and our investments in those events, is really incredible. We've certainly become much more consistent in our ability not only to calculate a return on our investment, but also to make our event team more productive, deliver a better customer experience, and understand how we can do better in the future. More than half of the Fortune use Splash to power advanced in-person marketing programs, enabling streamlined event promotion, execution and measurement.

For more information on Splash, visit www.


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